Knowledge Is Power, but Fruitless if Poorly Communicated
Good communicators are those who can listen just as well as talk. Fostering growth of your team members while attending to your individual growth is one of the best qualities of a good communicator. When you truly listen to team members, they feel validated and you will be providing a supportive, compassionate environment that employees can develop and thrive in.
Linking Communication To Your Business Strategy
Everyone wants to be heard. Most firms (over 95%) do not have a formal and comprehensive communication strategy in place. However, most organizational leaders will agree that linking communication to your business strategy is essential to effective and consistent business operations.
Effective communication in your firm will contribute to your organizational success in many ways, such as:
• Building employee morale, satisfaction, & engagement
• Helping employees understand the terms & conditions of their employment
• Developing employee commitment & loyalty
• Providing employees with a voice—an increasingly meaningful issue for employees
• Reducing chance for misunderstandings and potential grievances and lawsuits
• Creating greater efficiency and reducing costs
It is inevitable that companies with effective communication financially outperform those that do not.
Having a powerful and successful employee communication program takes more than just having the right tools in place. It requires building a strong foundation to ensure that employees understand their role in your firm.
The #1 key factor in developing effective communication:
You need to view communication as a critical factor to the overall success of your firm
and key to changing employee behavior.
Building a Communication Strategy
Developing a communication strategy begins with linking communication to the strategic plan of your firm, including your firm’s mission, vision, values, strategic goals and objectives; as well as your brand.
Your communication strategy should include:
• The roles of key leaders
• A budget that allows for the use of various types of communication channels
• A process by which leaders evaluate any particular situation driving the need to communicate
• A method for generating feedback
Avoid the misconception that communication is only about delivering messages to employees about business issues, policies and procedures. Two-way communication plays an essential role in your comprehensive strategy. As a leader in your firm it is vital to train employees and provide tools needed to continually develop better communication skills.
Our experience and expertise in developing communication strategies will aide your firm in team efficiency and effectiveness. Ironstone has tools available such as the Myers-Briggs Personality assessments that will help you understand and convey meaningful information and express ideas effectively to attain a deeper level of understanding.
We specialize in identifying gaps in your existing plan and will collaborate with you to develop solutions that are parallel to achieving the results you desire.
Contact us for assistance in starting and improving your Communication Strategy. We want to hear from you! Share your best ideas here! What services do you provide that are unique from your competitors? We always love hearing from you!
Follow us as we explore each of Ironstone’s Fundamental 4™!
• Strategic Planning
• Business Development
• Operational Effectiveness
• The Human Element
You won’t want to miss our next in the series: Strategic Planning-Strategic Alliances
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