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Current news and trending topics for sales and financial industry professionals


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Create Added Value In Your Investment Model

Designing a methodology for managing your client investments is essential for a clear representation of financial performance and aides in effective decision-making.  It is a generally accepted principle that a portfolio is designed according to the investor’s risk tolerance, time frame, and investment objectives.

Create Value Within Your Investment Model

“All good to great companies begin on the path to greatness

 by confronting the brutal facts of their current reality.”

Jim Collins, Good to Great

 Your goal is to create a weighted investment model (one or many) and implement a consistent investment strategy.  Focus on actions that will provide unique added value for your clients.  Position your firm to support the highest value-to-value exchange.

Evaluate your current investment model(s) with a focus on determining if they are creating added value.  Employing a one-to-many investment strategy creates the leverage necessary to optimize your resources and elevate your delivery of services to clients.

Consider the following services (not all inclusive) while evaluating your model(s) and how you will deliver added value for your clients with each service.

  • Risk Tolerance
  • Asset Allocation
  • Manager Research
  • Portfolio Monitoring
  • Rebalancing
  • Performance Reporting

While you are ultimately responsible for due diligence and oversight of your clients’ assets, you may want to consider outsourcing services that are invisible to your clients such as manager research, monitoring, portfolio construction, performance reporting and re-balancing to a third party who specializes in these services.  Other obvious outsourcing options or strategic alliances, such as CPAS, attorneys, and insurance agents will provide you the weight to focus on your firm’s unique added value and help clients with the steps they need to take.

Communication With Clients

Look at your value proposition through the eyes of your clients and prospects.  You must be able to answer the question, “Why should a client invest their money with you, versus allocating their funds in some other way?”

When implemented effectively, your investment model should be viewed by your clients as a proactive model with enhanced services and communication.  Implementation will require that you have direct systems and procedures in place to provide each service.

Advisors are required to make full and fair disclosures about fees.  Consider the appropriate fee level for your services and investment model.  You may want to implement a tiered fee structure that differentiates the service levels within your client segmentation process.

Your investment model(s) will allow you to sharpen your focus on the unique needs of each of your clients. Understanding that each of your clients has unique needs will ensure efficient client service delivery.

Ironstone can assist you in developing appropriate investment models and collaborate with you to develop solutions that are parallel to achieving the strategic goals of your firm.

Follow us as we explore each of Ironstone’s Fundamental 4™!

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

You won’t want to miss our next in the series:  Business Development-Client Appreciation


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Begin With The End In Mind

Your succession plan should start when you make plans to open your firm.  If you want to create a purposeful life and path for your career, as you start your business think about what your exit game plan will be.  Regardless of being in the midst of success, if you do not have a succession plan, make it a priority this year. 

How should you start the process?  Think of yourself as replaceable and begin to delegate tasks to others.  Other key questions to answer in developing your succession plan:

  • At what time would you like to transition out?
  • Who will you sell to?
  • When will you make the transition?
  • How will all of these work together?
  • Are annual recurring revenues growing over time consistently or are they up and down and somewhat volatile?
 

Predictability is the preference in appealing a buyer to your firm.  Higher net cash flow and higher recurring revenue will give your firm a higher valuation. 

How long should an exit take?  Each firm is different, however, it can take months to years for the entire succession process.  When pursuing a sale the following steps can take 1 to 2 months per step and are critical in successful succession planning:

  • Preparation
  • Marketing
  • Negotiating
  • Due Diligence
  • Final Transaction
 

 Other considerations to include in your succession plan:

  • Prepare your team & your clients. Make sure your clients will receive the same level or better quality of service that they are currently receiving.
  • Train your clients so they are used to you being out of the office.
  • That the buyer can have a profitable practice.
  • That you will be compensated fairly for your practice.
  • Look for businesses that are compatible with your firm.
  • Is the business a fee-based or commission-based firm?
  • Is the firm financial-planning based or investment-management service based?
  • What is the firm’s client service philosophy?
 

As the owner of your firm, you are sure to be experiencing feelings of loss of control, loss of significance and grief.  Be aware that your team is experiencing an elevated pressure of anxiety if you leave them in the dark.  It is vital to communicate the tactics of your succession plan to your team.   

Purposeful planning is key to the entire succession planning process.  “One of the best things you can do is to work ON the business not just IN the business.”

 We want to hear from you!  Is your succession plan in place?

Contact us for assistance in following the proper steps needed for a successful succession plan.

 

Follow us as we explore each of Ironstone’s Fundamental 4™! 

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

You won’t want to miss our next in the series:  Business Development- Branding & Value Proposition-Does Your Firm Have A Value Proposition?  Learn How To Create A Unique Value Proposition For Your Firm.