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Weed The Whiners-Create A Winning Culture

Forming a positive culture at your firm is harder to do than you think. It’s one of those intangible objects that burrows into every aspect of our being. Learning how to form and instill a healthy, positive culture is an important but often neglected process.

Workplace culture is a concept that studies the beliefs, attitudes, and thought processes of employees as well as the ideologies and principles of your firm.
In our blog “What Culture Are You Cultivating At Your Firm-Healthy or Toxic?” we reviewed characteristics of a healthy culture. If you haven’t taken the time to step back and look at your workplace culture, now is the time.    https://aeschlapia.wordpress.com/2012/03/02/what-culture-are-you-cultivating-at-your-firm-healthy-or-toxic/

Firms that take advantage of opportunities to discuss culture reap the benefits of increased productivity, growth, and efficiency. Start by knowing how to effectively create a healthy culture in your firm by establishing a process that includes the following components:

Hire For Passion: Make sure that you have your hiring checklist in the proper order. Many firms are hiring for credentials and experience but overlook passion. Dig beneath the surface of skill set and qualification to uncover your candidate’s true passions. When potential new hires are passionate about their career, they are more creative.

Open Communication & Discussion: On a regular basis, review with employees what is working and what isn’t. As a leader in your firm, make certain that you interact with your team frequently. Allow employees to discuss issues among themselves to reach better conclusions. Remember that the art of communication is a two-way street. Position your communication focus on talking as much as listening, which will lead to a dynamic workplace culture that will grow.

Weed The Whiners: Nothing can be more destructive than a whiner in the firm. Whiners will typically wind through the firm secretly complaining, instilling doubt, and poison passion in other team members. You must identify these people and replace them. Their passion is not equivalent to that of the organization and they simply aren’t a good fit.

You can create a legacy that will include a healthy culture. Invest and surround yourself with positive, passionate people and remain loyal to them. In doing so, you will earn loyalty from your team members that will provide you with long-term support and commitment. Making certain that your workplace culture is healthy will define the ambience of your firm.

Ironstone can assist you in developing the strategies and tactical questions to gain meaningful insights that will strengthen the culture in your firm. By seizing control over the factors above, you will improve the overall performance of your team and reduce workplace stress.

Contact us for assistance in starting and improving your Workplace Culture. We want to hear from you! Share your best ideas here!

Follow us as we explore each of Ironstone’s Fundamental 4™!
Strategic Planning
• Business Development
• Operational Effectiveness
• The Human Element

You won’t want to miss our next in the series: Strategic Planning-Compensation
Email us at info@ironstonehq.com
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Take The First Step Towards Greater Efficiency With Client Segmentation

 Client segmentation should be one of your first steps towards creating greater practice efficiency and profitability.   Yet we have found that advisors are skeptical about client segmentation due to the fear of losing clients.  Firms that have implemented client segmentation have found that segmentation aids in the retention of your ideal clients.

Client segmentation is about improving customer service for all of your clients.  Use it to deliver solutions more effectively by streamlining and automating the services you offer.  Aligning the right level of advisor support to the client’s specific needs results in increased client satisfaction and in turn may even result in more client referrals.

Start your segmentation process by defining client value.  Viewing each group with different needs and priorities will present you with the ability to serve each segment based upon their needs, not the firm’s profits. Advisors often discover that they can expand some client segments, when they know specifically what costs they will need to put against projected revenues.

Begin your segmentation process by following these steps:

  •     Define client value – Identify the drivers of value in your client relationship
  •     Quantify client value – Create a rating system to gauge each client
  •     Test your system
  •     Define Segments
  •     Track segmentation data
  •     Define & Update Processes

A firm’s defined segments may look something like this:

  •  A+=top 2% of your client database
  •  A=next 18%
  •  B=next 10%
  •  C=next 50%
  •  D=next 20%

To make segmentation truly effective, determine the type of services and frequency to promote clear communication to clients and prospects.

Trying to provide the same high level of service to everyone can make it difficult to focus on the more complex clients and on the inevitable changes that come with growth and business development.

Ironstone can assist you in developing a client segmentation plan,   identify gaps in your existing plan and collaborate with you to develop a solution to achieve the results you are looking for.

Contact us for assistance in starting and improving your client segmentation plan.  View our Segmentation Guide!  SegmentationGuide

We want to hear from you!   Share your best ideas here, we always love hearing from you!

Follow us as we explore each of Ironstone’s Fundamental 4™!

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

You won’t want to miss our next in the series:  The Human Element-Hiring & Onboarding