The Elements Ironstone Blog

Current news and trending topics for sales and financial industry professionals


Leave a comment

Mountain or Molehill? How Do You Build Your Strategic Alliances?

Building and maintaining strategic alliance’s does not need to be viewed as a mountain that can’t be climbed Choose to climb the molehill instead and you will put the process of strategic alliance planning into proper perspective.  This is not to say that developing and reviewing your plan won’t take a lot of hard work and preparation; all relationships do.   Building your strategic alliances and/or partners is the same.

We have found that most advisors have not taken the time to invest in building strategic alliances, much less start to develop a plan.  Yet, those that build alliances generate higher revenues and profits.   It only takes a small number of strategic partners to have a positive impact within your firm.  

In our blog, Strategic Alliances Build A Foundation For Long-Term Success, https://aeschlapia.wordpress.com/2012/04/30/strategic-alliances-build-a-foundation-for-long-term-success/, we reviewed the steps you should include when developing your Strategic Alliance Plan.

Don’t make your strategic alliance plan a mountain; it only needs to be a molehill

Many advisors avoid the process of creating strategic alliances because it appears to be an overwhelming project with diminutive benefits.  Reality is, by creating strategic alliances you will position your firm to bring value to your clients and your business.  Start and keep your plan small and simple.  Focus on:

  • One or two relationships
  • Create mutual benefits for each organization
  • Align your vision and mission with the partners you choose
  • Mutually commit to specific actions and review, review, review
  • Establish a trial period
  • Define key and measurable metrics
  • Have an exit strategy

Recognize the importance your entire team can play in developing your strategic alliance plan and contribute to relationships that can be established.   You don’t need to take the entire project on yourself.  Delegate pieces of your plan and commit to regular meetings to discuss progress, challenges and overcoming objections.

Ironstone has found that the key factor in a strategic alliance plan is to follow up on metrics and expectations that you and your partners have agreed upon.  Lack of follow up leads to non- productive and one-way relationships.  If you find you are in a one-way relationship, you need to leave and create a new one.

We are curious!!  Does your firm have strategic alliances?  Tell us about it!

Follow us as we explore each of Ironstone’s Fundamental 4™!

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

Coming up next, learn about Business Development and Your Firm’s Advisory Board

• Email us at info@ironstonehq.com
• Call our office at 800-917-8020
• Connect with us:

Advertisements


Leave a comment

Success Systems For Your Firm

We are in our second cycle of blogging about Ironstone’s Fundamental 4™, and sincerely hope that you are gaining additional guidance and support for implementing best practices in your firm.

Ironstone focuses on 4 key fundamentals that we refer to as the Fundamental 4.

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

Each of the 4 key fundamentals have 8 sub-categories that you will use to begin creating your systems.  Visit our website to see each sub-category to start your system processes.  www.IronstoneHQ.com

In series one, “How To Increase Your Effectiveness,” https://aeschlapia.wordpress.com/2012/02/14/how-to-increase-your-effectiveness/   we reviewed how you can increase your effectiveness by using reports and tracking systems in your firm.  When you define your standard operating procedures and create multiple tracking and reporting systems the operational effectiveness of your firm is improved.

Clients and prospects come into direct contact with each of your systems.  To provide extraordinary service you must pave the path by implementing and updating each system.

How To Start

Start by developing the external and internal processes for each sub-category of the 4 key fundamentals.  Formally communicate these processes with clients and team members in order to achieve the mission and vision you have established for your firm.

 “Inch-By-Inch It’s A Cinch!”

For each process/system that you create, follow these steps:

Step 1:  Introduction

Your introduction should include the following components:

  • Title – name the process
  • Purpose – describe the intention/objective of the process
  • Scope – identify when and to whom the process applies
  • Roles – list the roles and functions of those involved in the process
  • References – include any reference documents that help form parts of this process.

Step 2:  Steps/Procedures

Begin writing a list of each step needed to perform the process.  Each set of procedures must be followed to accomplish a given task.

Step 3:  Mapping

Describe the event and the amount of time that is required for the process.  Describe the inputs, activities, sequences, and decision points within the process.  Use flowcharting to provide a visual aide to the process.  Within this step Ironstone has found that a checklist of each output will help to validate that the action is completed.

In the Mapping Step you should also include exit criteria.   Describe an output’s state (or condition) required before the process or procedure can be considered “complete”.

Step 4:  Metrics

For most processes that you create, you will want to ensure that the process is measured to determine its contribution to your firm.  Determine what key metrics you will monitor and compile data that will demonstrate the ROI from the process. Be sure to review any areas that should be improved.

Step 5:  Document Control

Create a chart that contains the history of any revisions made to your document.  In the chart, include the date, the revisions that were made with a brief description, and the person who made the revision.

Your systems and processes will provide consistency throughout your practice, and Ironstone can provide you with templates and checklists to help you get started as well as review your current processes to identify the gaps that are most commonly overlooked.  Contact us for assistance in creating proven and effective systems for your firm.
 
 
Follow us as we explore each of Ironstone’s Fundamental 4™! 

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

You won’t want to miss our next in the series:  The Human Element-Leadership